Bretts Jewellers Brand

About This Project

Business needs:

• Signage for the new shop opening in 2016
• Clarify position in the marketplace
• Update existing collateral to new branding
• Make existing customers aware of the change
• Attract the ideal customers

Target audience needs:

• Trustworthy service with a proven track record
• Attentive staff that actively listen and make great recommendations
• Create unique pieces that are tailored to the individual
• Supply beautiful jewellery made to the highest standards
• Provide good advice and offer after sale service
• Customer focused service that makes the whole process hassle free

Solution:

Strategy:

• Perform a Brand Audit to analyse existing customer touchpoints
• Perform a Discovery Session with key members of your team
• Perform a Strategy Workshop with the business owners to validate research, understand business needs and define the essence of your brand.
• Develop a Tag line that portrays the essence of the brand
• Visual Mood Board to define your look before we begin concepts

Design:

• Develop 5 x concept artworks
• Completion of up to 6 revision rounds
• Supply finished horizontal and stacked logos in print and digital formats in multiple sizes
• Arrange print quotes and production schedule
• Create a Comprehensive Style Guide that includes logo variations, guide for digital use, signage, banner, brand colour palette and collateral examples

Deliverables:

• Business Cards
• With Compliments Slips
• Letterhead
• Shop Signage
• Press Advertisement
• Presentation Folder
• Pull Up Banner Design
• HTML Email Signature for each staff member
• Facebook and Instagram branded image templates
• Redesign of up to 3 existing brand assets
• Visual Style Guide
• Brand Training session for your internal team

Press Ad: Full Page Glossy

Press Ad: Half Page Glossy

Press Ad: 1/4 Page Glossy

Signage: Front Entrance

Signage: Street Frontage

Signage: Lightbox

Signage: Lightbox installed

Stationery: Business Card (Front)

Stationery: Business Card (Back)

Stationery: Letterhead

Stationery: With Compliments

Stationery: Tender Love and Care Card

Stationery: Presentation Folder (Front)

Stationery: Presentation Folder (Internal)

Signage: Exhibition Banner

Branding: Visual Styleguide

Branding: Staff Brand Training