Royal Mail Hotel Birregurra Website

About This Project

Business needs:
  • Convey an upmarket design that is consistent with the quality represented in the venue

  • Enhance awareness of the Royal Mail Hotel, its capacity and services

  • Enhance brand awareness of Birregurra as a destination

  • Increase the amount of online enquiries, bookings, foot traffic and repeat customers

  • Increase customer engagement

  • View menus online and link to a third party online booking system

  • Showcase local produce, cuisine and venue interiors

  • Allow “follows” of major social platforms Facebook and Instagram

  • Showcase client testimonials and reviews

  • User analytics in the form of Google Analytics


Target audience needs:

The target audience for the Royal Mail Hotel Birregurra website is generally defined as four groups:

  • locals and tradies looking for simple pub fare

  • locals and farmers looking for bistro quality fare

  • destination diners; likely attending Brae

  • road travellers and passing trade

The needs of each group were addressed in detail, but cannot be shared due to confidentiality.


The new website:
  • Provide consistent branding for the Royal Mail Hotel site through developing a sophisticated design

  • Provide a consistent layout and content structure for all pages that is appealing for each specific audience

  • Give customers all the information they need while in research mode and entice them to order, book or visit when they are ready to purchase

  • Provide opportunity for customers to share / recommend / refer / promote via social media

  • Make customers aware of the diversity that is on offer

  • Extend reach by allowing customers to spread the word throughout their community by recommending potential review sites

  • Encourage customers to sign up for promotions

  • Improve credibility and reputation by promoting conversation and listening to your customers via feedback and testimonials

  • Track successful lead conversions from the website to ensure it is continually providing measurable value to the business

 

Visit site

Before
After
Client

Royal Mail Hotel Birregurra

BRIEF

Assist with rebranding, repositioning and website.

Category
Websites
Tags
Website Development, Website Hosting
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