Ryan Thompson Architect Website

About This Project

Business needs:

• Visually appealing and approachable
• Attract better quality clients over quantit
• Showcase technical and creative ability
• Effectively communicate capability and processes
• Evoke a personality that clients can connect with
• Make clients feel they are dealing with an artisan, not an organisation
• Enhance the business profile within the region
• Communicate information about the business
• Capture and validate new client leads
• Client login area to enable document sharing

Target audience needs:

• Showcase of projects is easy to view
• Stay up to date with current design trends
• Understand what architects do and the services they provide
• Understand the brand personality
• Be excited and emotionally connect with the work
• Easily contact the business via phone, email or web form
• Learn a bit about the team
• Get easy access to location details
• Social proof through positive user reviews
• View the website via desktop and mobile devices

The new website:

• Focuses on aesthetics and design that is visually appealing
• Structured site information in a logical manner
• Showcase completed projects to demonstrate proven ability
• Showcase projects that are yet to be completed, or in design phase
• Feature images of young families within dwellings
• Provide information about the technical and creative process
• Improve the quality of client leads
• Increase reach
• Promote engagement and approachability
• Nurture existing customers
• Increase social proof
• Increase audience engagement

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