Smellies Flowers Website

About This Project


Business needs:
  • Facilitate and generate product sales
  • Manage and distribute information and resources
  • Engage and nurture the existing audience
  • Build reputation and strengthen position as an ethical, environmentally sensitive and sustainable local business
  • Provide a more consistent experience for the customer
  • Provide a positive return on investment within the first 12 months
  • Improve customer retention and consumer confidence
  • Increase the amount of average website conversions per week
  • Present a user friendly website design that better reflects the brand essence
  • Create special offers and promotions to boost sales
  • Ability to black out delivery days so visitors cannot choose deliveries for that day
  • Ability to present different delivery fees on a per suburb basis
  • Ability for customers to be automatically added to Mailchimp email marketing system at time of purchase
  • Ability for customers to add a personalised message to their order
  • Ensure staff can easily update and manage the online storefront daily
  • Integrate Social Media to encourage customer engagement
  • Streamline processes to allow for better operational efficiencies

Target audience needs:
  • Easily find what they are looking for
  • Filter choice based on user preference
  • Conveniently order and purchase products
  • View product information and samples
  • Locate relevant resources and pricing
  • Stay up to date with seasonal products and changes
  • Easily contact the business via email, phone or web form
  • Read information about the business
  • Accurate pricing including delivery costs by location
  • Be intuitive and easy to use
  • View the website via desktop and mobile devices

The new website:
  • Allow customers to easily search for products by using logical tags and categories
  • Allow customers to easily purchase products online by using a secure payment gateway
  • Increase sales by promoting current products and services
  • Promote engagement by publishing the latest information and advice clearly and accurately
  • Ensure the service experience that customers receive in store is repeated online by providing answers to frequently asked questions
  • Encourage return visits by promoting and staying up to date with seasonal changes and new products
  • Keep content fresh by allowing future product lines to be easily added with minor effort
  • Encourage brand loyalty by ensuring the online branding strongly reflects the brand essence
  • Attract relevant traffic from Google searches and Social Media
  • Ensure the customer understands that Smellies is trustworthy and delivers as promised by providing accurate delivery charges that are easy to understand
  • Provide clear business and contact information by structuring site information in a logical manner that makes sense to the customer
  • Encourage new customers to become repeat customers by storing purchase history
  • Improve trust through social proof by displaying client testimonials and social media activity
  • Increase conversions by being mobile responsive

 

Visit site

Before
After
Client

Smellies Flowers

BRIEF

Redesign the site to create better user experience whilst retaining the existing branding.

Category
Websites
Tags
Website Development, Website Hosting
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