02 Oct New Market Square Website
Clever Digital is proud to announce the launch of Market Square Shopping Centre’s new website.
The website features the latest HTML5 technology, including a mobile device friendly design that rescales and optimises content for desktop, tablet and smartphone. Research gathered from Google Analytics revealed that 30% of Market Square web traffic was being accessed by mobile devices. It was critical that the site presented well and performed efficiently for this growing audience.
The simple graphical interface encourages regular visits, and pushes new and relevant information to the front page. A dynamic slider was included to highlight key messages and promote current campaigns and offers. Below this, the latest news and events are featured as announcements are made. Further down, offers from the Centres stores are displayed and easily accessed.
As part of the brief, the client requested ease of use and efficient web content management. Clever Digital streamlined this process and also provides ongoing training and support for staff. The site was further optimised for the marketing team by adding a whole suite of tools including SEO optimisation, post and page scheduling, auto expiration, social media integration and tracking.