Advance Chemicals Website

About This Project

Business needs:

• Attract the ideal clients
• Facilitate and generate product enquiries
• Manage and distribute information and resources
• Engage and nurture the existing audience
• Build reputation and strengthen position
• Provide a positive return on investment within the first 12 months
• Improve customer retention and consumer confidence
• Increase the amount of average website conversions per week
• Present a user friendly website design that reflects the brand essence
• Ability for customers to be automatically added to Mailchimp email marketing system at time of enquiry for future promotions
• Ensure staff can easily update and manage the online storefront daily
• Streamline processes to allow for better operational efficiencies

Target audience needs:

• Easily find what they are looking for
• Filter choices based on user preference
• Conveniently order and view products
• View product information
• Download product MSDS
• Locate relevant resources and request price
• Stay up to date with new products and changes
• Easily contact the business via email, phone or web form
• Read information about the business
• Be intuitive and easy to use
• View the website via desktop and mobile devices

The new website:

• Allow customers to easily search for products by using logical tags and categories
• Allow customers to easily view product details online and download relevant PDF documentation
• Increase sales by promoting current products and services
• Promote engagement by publishing the latest information and advice clearly and accurately
• Ensure the service experience that customers receive online is positive by providing answers to frequently asked questions
• Encourage return visits by promoting and staying up to date with new products
• Keep content fresh by allowing future product lines to be easily added with minor effort
• Encourage brand loyalty by ensuring the online branding strongly reflects the company values
• Attract relevant traffic from Google searches and Social Media
• Ensure the customer feels that Advance Chemicals is trustworthy and delivers as promised
• Provide clear business and contact information by structuring site information in a logical manner that makes sense to the customer
• Improve trust through social proof by displaying client testimonials
• Increase conversions by being easy to use on mobile devices

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After