Advance Chemicals Website

About This Project

Business needs:
  • Attract the ideal clients
  • Facilitate and generate product enquiries
  • Manage and distribute information and resources
  • Engage and nurture the existing audience
  • Build reputation and strengthen position
  • Provide a positive return on investment within the first 12 months
  • Improve customer retention and consumer confidence
  • Increase the amount of average website conversions per week
  • Present a user friendly website design that reflects the brand essence
  • Ability for customers to be automatically added to Mailchimp email marketing system at time of enquiry for future promotions
  • Ensure staff can easily update and manage the online storefront daily
  • Streamline processes to allow for better operational efficiencies

Target audience needs:
  • Easily find what they are looking for
  • Filter choices based on user preference
  • Conveniently order and view products
  • View product information
  • Download product MSDS
  • Locate relevant resources and request price
  • Stay up to date with new products and changes
  • Easily contact the business via email, phone or web form
  • Read information about the business
  • Be intuitive and easy to use
  • View the website via desktop and mobile devices

The new website:
  • Allow customers to easily search for products by using logical tags and categories
  • Allow customers to easily view product details online and download relevant PDF documentation
  • Increase sales by promoting current products and services
  • Promote engagement by publishing the latest information and advice clearly and accurately
  • Ensure the service experience that customers receive online is positive by providing answers to frequently asked questions
  • Encourage return visits by promoting and staying up to date with new products
  • Keep content fresh by allowing future product lines to be easily added with minor effort
  • Encourage brand loyalty by ensuring the online branding strongly reflects the company values
  • Attract relevant traffic from Google searches and Social Media
  • Ensure the customer feels that Advance Chemicals is trustworthy and delivers as promised
  • Provide clear business and contact information by structuring site information in a logical manner that makes sense to the customer
  • Improve trust through social proof by displaying client testimonials
  • Increase conversions by being easy to use on mobile devices


Visit site


Arthur St Digital


Improve UX/Ui, streamline quote system

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