Bellarine Community Support Register Website

About This Project

Business needs:
  • Visually appealing and approachable
  • Ensure content is clear, concise and easy to understand
  • Enhance awareness of the brand and business capabilities
  • Attract ideal stakeholders and participants
  • Effectively communicate capability
  • Communicate how you solve problems that your audience can connect with
  • Make clients feel they are dealing with people who care, not a faceless organisation
  • Enhance the initiative within the immediate region
  • Communicate benefits to other registers outside the immediate region
  • Communicate information about the business
  • Capture and validate enquiries, and weed out spam
  • One main call to action (signup form) for new registrations
  • Streamline register changes and cancellation requests
  • Secondary call to action (contact form) for non-register enquiries
  • Allow for easy expansion so additional capabilities can be added later
  • Solid Google presence without needing to be at the top
  • Provide user and traffic data in the form of

Target audience needs:
  • Easily find what they are looking for
  • Filter choices based on user preference
  • Conveniently order and view products
  • View product information
  • Locate relevant resources and request price
  • Stay up to date with new products and changes
  • Easily contact the business via email, phone or web form
  • Read information about the business
  • Be intuitive and easy to use

The new website:
  • Allow customers to easily search for products by using logical tags and categories
  • Allow customers to easily view product details online
  • Increase sales by promoting current products and services
  • Promote engagement by publishing the latest information and advice clearly and accurately
  • Ensure the service experience that customers receive online is positive by providing answers to frequently asked questions
  • Encourage return visits by promoting and staying up to date with new products
  • Keep content fresh by allowing future product lines to be easily added with minor effort
  • Encourage brand loyalty by ensuring the online branding strongly reflects the company values
  • Attract relevant traffic from Google searches and Social Media
  • Ensure the customer feels that Herbon is trustworthy and delivers as promised
  • Provide clear business and contact information by structuring site information in a logical manner that makes sense to the customer
  • Improve trust through social proof by displaying client testimonials


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Bellarine Community Support Register


Improve UX/UI, streamline registration process

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