Bellarine Community Support Register Website

About This Project

Business needs:

• Visually appealing and approachable
• Ensure content is clear, concise and easy to understand
• Enhance awareness of the brand and business capabilities
• Attract ideal stakeholders and participants
• Effectively communicate capability
• Communicate how you solve problems that your audience can connect with
• Make clients feel they are dealing with people who care, not a faceless organisation
• Enhance the initiative within the immediate region
• Communicate benefits to other registers outside the immediate region
• Communicate information about the business
• Capture and validate enquiries, and weed out spam
• One main call to action (signup form) for new registrations
• Streamline register changes and cancellation requests
• Secondary call to action (contact form) for non-register enquiries
• Allow for easy expansion so additional capabilities can be added later
• Solid Google presence without needing to be at the top
• Provide user and traffic data in the form of

Target audience needs:

• Easily find what they are looking for
• Filter choices based on user preference
• Conveniently order and view products
• View product information
• Locate relevant resources and request price
• Stay up to date with new products and changes
• Easily contact the business via email, phone or web form
• Read information about the business
• Be intuitive and easy to use

The new website:

• Allow customers to easily search for products by using logical tags and categories
• Allow customers to easily view product details online
• Increase sales by promoting current products and services
• Promote engagement by publishing the latest information and advice clearly and accurately
• Ensure the service experience that customers receive online is positive by providing answers to frequently asked questions
• Encourage return visits by promoting and staying up to date with new products
• Keep content fresh by allowing future product lines to be easily added with minor effort
• Encourage brand loyalty by ensuring the online branding strongly reflects the company values
• Attract relevant traffic from Google searches and Social Media
• Ensure the customer feels that Herbon is trustworthy and delivers as promised
• Provide clear business and contact information by structuring site information in a logical manner that makes sense to the customer
• Improve trust through social proof by displaying client testimonials

Visit site

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