Bretts Jewellers Brand

About This Project

Business needs:
  • Signage for the new shop opening in 2016
  • Clarify position in the marketplace
  • Update existing collateral to new branding
  • Make existing customers aware of the change
  • Attract the ideal customers

Target audience needs:
  • Trustworthy service with a proven track record
  • Attentive staff that actively listen and make great recommendations
  • Create unique pieces that are tailored to the individual
  • Supply beautiful jewellery made to the highest standards
  • Provide good advice and offer after sale service
  • Customer focused service that makes the whole process hassle free

Solution:
Strategy:
  • Perform a Brand Audit to analyse existing customer touchpoints
  • Perform a Discovery Session with key members of your team
  • Perform a Strategy Workshop with the business owners to validate research, understand business needs and define the essence of your brand.
  • Develop a Tag line that portrays the essence of the brand
  • Visual Mood Board to define your look before we begin concepts

 

Design:
  • Develop 5 x concept artworks
  • Completion of up to 6 revision rounds
  • Supply finished horizontal and stacked logos in print and digital formats in multiple sizes
  • Arrange print quotes and production schedule
  • Create a Comprehensive Style Guide that includes logo variations, guide for digital use, signage, banner, brand colour palette and collateral examples

 

Deliverables:
  • Business Cards
  • With Compliments Slips
  • Letterhead
  • Shop Signage
  • Press Advertisement
  • Presentation Folder
  • Pull Up Banner Design
  • HTML Email Signature for each staff member
  • Facebook and Instagram branded image templates
  • Redesign of up to 3 existing brand assets
  • Visual Style Guide
  • Brand Training session for your internal team
Press Ad: Full Page Glossy

Press Ad: Full Page Glossy

Press Ad: Half Page Glossy

Press Ad: Half Page Glossy

Press Ad: 1/4 Page Glossy

Press Ad: 1/4 Page Glossy

Signage: Front Entrance

Signage: Front Entrance

Signage: Street Frontage

Signage: Street Frontage

Signage: Lightbox

Signage: Lightbox

Signage: Lightbox installed

Signage: Lightbox installed

Stationery: Business Card (Front)

Stationery: Business Card (Front)

Stationery: Business Card (Back)

Stationery: Business Card (Back)

Stationery: Letterhead

Stationery: Letterhead

Stationery: With Compliments

Stationery: With Compliments

Stationery: Tender Love and Care Card

Stationery: Tender Love and Care Card

Stationery: Presentation Folder (Front)

Stationery: Presentation Folder (Front)

Stationery: Presentation Folder (Internal)

Stationery: Presentation Folder (Internal)

Signage: Exhibition Banner

Signage: Exhibition Banner

Branding: Visual Styleguide

Branding: Visual Styleguide

Branding: Staff Brand Training

Branding: Staff Brand Training

CLIENT

Bretts Jewellers

Brief

Rebrand an established business to appeal to existing and new target audiences.

Category
Brand, Print
Tags
Branding, Digital Collateral, Logo, Print Collateral
We are ready to work closely with you to create incredibly clever solutions