Bretts Jewellers Website

About This Project

Business needs:
  • Entice customers to visit the store
  • Increase existing sales
  • Engage and nurture the existing audience
  • Increase reach to new audiences
  • Be more appealing to a younger demographic
  • Be more competitive within the region
  • Showcase products and brands
  • Communicate information about the business
  • Communicate the new brand essence
  • Position as an industry expert
  • Provide user analytics in the form of Google Analytics.

Target audience needs:
  • Emotionally connect with your brand
  • View product samples and previous work
  • Stay up to date with the latest designs and releases
  • Be notified of special offers and upcoming events
  • Easily contact the business via phone, email or web form
  • Read information about the jewellers and the business
  • Get easy access to opening hours and location details
  • Social proof, positive user reviews
  • View the website via mobile devices

The new website:
  • Showcase the new store and encourage in store visits
  • Allow users to easily view products and ranges by using logical tags and categories
  • Increase reach by allowing users to share articles on major social platforms such as Facebook, Twitter
  • Promote engagement by publishing blog containing latest information and ability to view archive
  • Nurture existing customers by linking newletters and call to actions back to the website
  • Provide clear business and contact information by structuring site information in a logical manner
  • Increase social proof by displaying client testimonials
  • Increase audience engagement by being mobile responsive


Visit site


Bretts Jewellers


Redesign the site to create better user experience and communicate the new brand essence.

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