Bretts Jewellers Website

About This Project

Business needs:

• Entice customers to visit the store
• Increase existing sales
• Engage and nurture the existing audience
• Increase reach to new audiences
• Be more appealing to a younger demographic
• Be more competitive within the region
• Showcase products and brands
• Communicate information about the business
• Communicate the new brand essence
• Position as an industry expert
• Provide user analytics in the form of Google Analytics.

Target audience needs:

• Emotionally connect with your brand
• View product samples and previous work
• Stay up to date with the latest designs and releases
• Be notified of special offers and upcoming events
• Easily contact the business via phone, email or web form
• Read information about the jewellers and the business
• Get easy access to opening hours and location details
• Social proof, positive user reviews
• View the website via mobile devices

The new website:

• Showcase the new store and encourage in store visits
• Allow users to easily view products and ranges by using logical tags and categories
• Increase reach by allowing users to share articles on major social platforms such as Facebook, Twitter
  etc.
• Promote engagement by publishing blog containing latest information and ability to view archive
• Nurture existing customers by linking newletters and call to actions back to the website
• Provide clear business and contact information by structuring site information in a logical manner
• Increase social proof by displaying client testimonials
• Increase audience engagement by being mobile responsive

Visit site

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