GP Systems Website

About This Project

Brief:

Help GP Systems define their brand and develop a clear digital marketing strategy for the business.

Purpose:

To realise the potential value that could be delivered, GP Systems requires three key deliverables:

• a brand identity that makes it easy for all stakeholders to perceive the emotional and functional benefits, and understand the actual benefits or attributes of your service
• a website that meets the business needs (KPIs) and stakeholder/audience needs
• a coherent digital marketing approach that reflects the values of the brand, and contributes to the strategic direction of the organisation

Project outcomes:

• Define brand identity
• Clarify position and value proposition in the marketplace
• Create SMART (Specific, Measurable, Achievable, Realistic, Time-Based) goals to measure and monitor success
• Foster relationships with industry partners, existing customers and potential new customers
• Create project recommendations for solutions that effectively communicates the value that GP Systems offer
• Provide strategic brand and marketing leadership to the team to optimise their effectiveness

Project deliverables:

• Corporate Logo: Design and development of a visual identity to communicate the uniqueness of your brand.
• Brand Collateral: Printed and digital customer touchpoint to ensure branding is consistent.
• Website: Development of a new website, to convey the value that GP Systems adds to its audience.
• Brand Guide: Internal resource to communicate new direction to internal and key partners.
• Copywriting: To assist with creating Case Studies and developing compelling page content.
• EDM: Email newsletter solution to deliver regular updates to your network. Migrate existing contacts, integrate signups from the website.
• Marketing Lead Funnel: Automated marketing funnel to attract and convert leads to sales.
• Sales Pipeline: Setup, training and advice on using LinkedIn as a sales pipeline for new leads.

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