Meaningful Care Matters Website
About This Project
Requirement:
Meaningful Care Matters (MCM) is a business looking to challenge and change the current culture in Aged Care. MCM is a project management, culture change and support organisation for the health and social care sectors to support person centred approaches in care.
MCM is a new international business and currently has no website presence. The current business site for Dementia Care Matters (DCM) will be ‘wound up’ and business will be transferred to MCM, the next chapter of DCM.
Solution:
Clever Digital delivered a new brand and website that functions as a powerful marketing and communications tool to showcase capability, position as a reliable and experienced operator within the industry and attract ideal clients that are well suited to the business.
The old DCM site had too much information and was difficult to navigate. We created a balance between providing enough information, demonstrating successes and ease of navigation. Our brief was to develop a website that is clean and simple to navigate, aligns with the goals of the business and attract an international target audience.
Clever Digital provided a stylescape, branding assets and a new website.
Client
Meaningful Care Matters
BRIEF
Website Development, Branding
Associate
Ross Stanton, Graphic Design