Open Automations Website

About This Project

Business needs:
  • Visually appealing and professional
  • Communicate information about Open Automations
  • Establish a strong commercial profile and position within the industry
  • Promote affiliation with Record Doors
  • Showcase completed projects
  • Effectively communicate capability and processes
  • Make clients feel they are dealing with an experienced operator
  • Increase reach
  • Capture client leads
  • Provide validation for leads
  • Solid Google presence without needing to be at the top
  • Provide user and traffic data in the form of Analytics
  • Client can easily make updates to content
  • Client doesn’t need to do any maintenance or technical updates
  • Website always up to date and ready to edit when you log in to update

Target audience needs:
  • Understand what kind of work Open Automations does and the products and services provided
  • Understand how Open Automations benefits private/residential customers looking to improve mobility, make entering/exiting their house easier and mitigate potential security concerns with time required to easily enter house
  • Understand how Open Automations benefits commercial customers looking to provide disabled access to premises in order to comply with Commonwealth Disability (access to premises) S tandards guidelines
  • Request price structures and pre sale information
  • Easily contact the business via phone, email or web form
  • View the website via desktop and mobile devices

The new website:
  • Have a focus on aesthetics and design that is visually appealing for your target audience
  • Structuring site information in a logical manner to allow ease of navigation for users
  • Showcase previous experience to demonstrate credibility and proven ability
  • Communicate the value Open Automations represents by using Case Studies
  • Provide information about the process in order to manage client expectations
  • Integrate Search Engine Optimisation best practice techniques to increase visibility in popular search engines such as Google and Bing
  • Improve the quality of client leads by providing guidance so users understand the best way to engage
  • Increase social proof by displaying client testimonials
  • Increase reach by improving presence and sharing branded IP on LinkedIn
  • Increase audience engagement by being mobile responsive


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Open Automations


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