Pinot Affair Website

About This Project

Business needs:

• Attract the ideal clients
• Facilitate and generate event enquiries
• Manage and distribute event information
• Build reputation and strengthen position
• Provide a positive return on investment within the first month
• Improve customer retention and consumer confidence
• Present a user friendly website design that reflects the brand essence

Target audience needs:

• Easily find what they are looking for
• Locate tickets and request price
• Access Early Bird Tickets
• Easily contact the business via email, phone or web form
• Read information about the event
• Be intuitive and easy to use
• View the website via desktop and mobile devices

The new website:

• Promote engagement by publishing the latest information and advice clearly and accurately
• Encourage brand loyalty by ensuring the online branding strongly reflects the company values
• Attract relevant traffic from Google searches and Social Media
• Provide clear business and contact information by structuring site information in a logical manner that makes sense to the customer
• Increase conversions by being easy to use on mobile devices

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