Royal Mail Hotel Birregurra Website

About This Project

Business needs:

• Convey an upmarket design that is consistent with the quality represented in the venue

• Enhance awareness of the Royal Mail Hotel, its capacity and services

• Enhance brand awareness of Birregurra as a destination

• Increase the amount of online enquiries, bookings, foot traffic and repeat customers

• Increase customer engagement

• View menus online and link to a third party online booking system

• Showcase local produce, cuisine and venue interiors

• Allow “follows” of major social platforms Facebook and Instagram

• Showcase client testimonials and reviews

• User analytics in the form of Google Analytics

Target audience needs:

The target audience for the Royal Mail Hotel Birregurra website is generally defined as four groups:

• locals and tradies looking for simple pub fare

• locals and farmers looking for bistro quality fare

• destination diners; likely attending Brae

• road travellers and passing trade

The needs of each group were addressed in detail, but cannot be shared due to confidentiality.

The new website:

• Provide consistent branding for the Royal Mail Hotel site through developing a sophisticated design

• Provide a consistent layout and content structure for all pages that is appealing for each specific audience

• Give customers all the information they need while in research mode and entice them to order, book or visit when they are ready to purchase

• Provide opportunity for customers to share / recommend / refer / promote via social media

• Make customers aware of the diversity that is on offer

• Extend reach by allowing customers to spread the word throughout their community by recommending potential review sites

• Encourage customers to sign up for promotions

• Improve credibility and reputation by promoting conversation and listening to your customers via feedback and testimonials

• Track successful lead conversions from the website to ensure it is continually providing measurable value to the business

Visit site

Before

After