– freshen and modernise the brand while retaining useful content elements
– segment the target market and customise business service descriptions for each segment
– refresh and restructure the website to communicate services to each segment effectively
– optimise the website for search engines and provide website statistic tracking
– create printed collateral and digital templates that reinforce the brand and drive traffic online
– Present the business and staff in a professional manner
– connect with peers and prospects within the industry
– monitor and measure ROI
– Allow easy updates of website content
– further scope for added website functionality as needs change
Clever Digital created a new logo and branded material including business cards, email footers and letterheads. From there a mobile friendly website was created and launched. User Guides were developed to allow for self editing of their Content Management System. New email addresses were activated, Google Analytics tracking turned on and reports are frequently being forwarded to the client.
Revitalise the brand and create an engaging web presence.