The Aged Care Advocates Website

About This Project

Business needs:

• Visually appealing and approachable
• Ensure content is clear, concise and easy to understand
• Enhance awareness of the brand and business capabilities
• Attract ideal clients and weed out tyre kickers
• Effectively communicate capability
• Communicate how you solve problems that your audience can connect with
• Make clients feel they are dealing with experts, not a faceless organisation
• Enhance the business profile within the region
• Communicate information about the business
• Capture and validate new client leads
• One main call to action (signup form) for Action Plans
• Secondary call to action (contact form) to enquire about consultations
• Allow for easy expansion so additional capabilities can be added later
• Solid Google presence without needing to be at the top
• Provide user and traffic data in the form of Analytics.

Target audience needs:

The target audience for the The Aged Care Advocates website is generally defined as four groups:

• Older person who is losing independence
• Carers/family who are concerned for welfare of the older person
• GPs/medical professionals who have noted a change in the client’s ability to manage
• Financial planners aligned with the needs of older people

The needs of each group were addressed in detail, but cannot be shared due to confidentiality.

The new website:

• Be visually appealing for your target audience
• Have site information structured in a logical manner to allow ease of navigation for users
• Showcase previous experience to demonstrate credibility and proven ability
• Communicate the value The Aged Care Advocates represents by using Case Studies
• Provide information about the advocacy process to manage client expectations
• Improve the quality of client leads by providing guidance so users understand the best way to engage
• Validate and prioritise client leads by creating a simple application process
• Position as an industry leader and promote engagement by publishing blog containing advice relevant to your audience
• Increase social proof by displaying client testimonials
• Increase audience engagement by being mobile responsive

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