About This Project
Business needs:
- Visually appealing and approachable
- Ensure content is clear, concise and easy to understand
- Enhance awareness of the brand and business capabilities
- Attract ideal clients and weed out tyre kickers
- Effectively communicate capability
- Communicate how you solve problems that your audience can connect with
- Make clients feel they are dealing with experts, not a faceless organisation
- Enhance the business profile within the region
- Communicate information about the business
- Capture and validate new client leads
- One main call to action (signup form) for Action Plans
- Secondary call to action (contact form) to enquire about consultations
- Allow for easy expansion so additional capabilities can be added later
- Solid Google presence without needing to be at the top
- Provide user and traffic data in the form of Analytics.
Target audience needs:
The target audience for the The Aged Care Advocates website is generally defined as four groups:
- Older person who is losing independence
- Carers/family who are concerned for welfare of the older person
- GPs/medical professionals who have noted a change in the client’s ability to manage
- Financial planners aligned with the needs of older people
The needs of each group were addressed in detail, but cannot be shared due to confidentiality.
The new website:
- Be visually appealing for your target audience
- Have site information structured in a logical manner to allow ease of navigation for users
- Showcase previous experience to demonstrate credibility and proven ability
- Communicate the value The Aged Care Advocates represents by using Case Studies
- Provide information about the advocacy process to manage client expectations
- Improve the quality of client leads by providing guidance so users understand the best way to engage
- Validate and prioritise client leads by creating a simple application process
- Position as an industry leader and promote engagement by publishing blog containing advice relevant to your audience
- Increase social proof by displaying client testimonials
- Increase audience engagement by being mobile responsive
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