Open Automations Website

About This Project

Business needs:

• Visually appealing and professional
• Communicate information about Open Automations
• Establish a strong commercial profile and position within the industry
• Promote affiliation with Record Doors
• Showcase completed projects
• Effectively communicate capability and processes
• Make clients feel they are dealing with an experienced operator
• Increase reach
• Capture client leads
• Provide validation for leads
• Solid Google presence without needing to be at the top
• Provide user and traffic data in the form of Analytics
• Client can easily make updates to content
• Client doesn’t need to do any maintenance or technical updates
• Website always up to date and ready to edit when you log in to update

Target audience needs:

• Understand what kind of work Open Automations does and the products and services provided
• Understand how Open Automations benefits private/residential customers looking to improve mobility, make entering/exiting their house easier and mitigate potential security concerns with time required to easily enter house
• Understand how Open Automations benefits commercial customers looking to provide disabled access to premises in order to comply with Commonwealth Disability (access to premises) S tandards guidelines
• Request price structures and pre sale information
• Easily contact the business via phone, email or web form
• View the website via desktop and mobile devices

The new website:

• Have a focus on aesthetics and design that is visually appealing for your target audience
• Structuring site information in a logical manner to allow ease of navigation for users
• Showcase previous experience to demonstrate credibility and proven ability
• Communicate the value Open Automations represents by using Case Studies
• Provide information about the process in order to manage client expectations
• Integrate Search Engine Optimisation best practice techniques to increase visibility in popular search engines such as Google and Bing
• Improve the quality of client leads by providing guidance so users understand the best way to engage
• Increase social proof by displaying client testimonials
• Increase reach by improving presence and sharing branded IP on LinkedIn
• Increase audience engagement by being mobile responsive

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