About This Project
Requirement:
9×5 Group are a 100% Australian-owned consulting firm that specialises in technology and digital transformation for business. 9×5 Group key challenge is to launch as a standalone entity following a split from a prior business partnership. Key objectives are rapid market exposure, immediate reach and process enquiries that lead to sales as soon as possible. The current website needs a complete rethink so it can be redesigned to align with the goals of the business and the needs of the target audience.
Solution:
The new brand and website is designed to:
- Be visually appealing and approachable
- Enhance awareness of the new brand identity
- Ensure content is clear, concise and easy to understand
- Effectively communicate the organisations capability and services
- Increase the amount of online enquiries
- Increase customer engagement and lifetime value
- Publish up-to-date information
- Capture and validate potential customer leads
- Integrate funnel landing pages and lead magnet call to actions into the site
- Primary and secondary call to actions on every page
- Allow for easy expansion so additional capabilities can be added later
- Solid Google presence
- Provide user and traffic data in the form of Analytic
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