Mr Jones Dining Website

About This Project

Business needs:

• Restaurant is being renamed, need a rebrand
• Convey an upmarket design that is consistent with the quality represented in the venue
• Enhance awareness of Mr Jones Dining, its capacity and services
• Increase the amount of online enquiries, bookings, foot traffic and repeat customers
• Increase customer engagement
• View menus online and link to a third party online booking system
• Allow “follows” of major social platforms Facebook and Instagram
• User analytics in the form of Google Analytics

Target audience needs:

• Easily find what they are looking for
• Conveniently book a table
• View sample menu
• Stay up to date with seasonal events and changes
• Easily contact the business via email, phone or web form
• Read information about the business
• Be intuitive and easy to use
• View the website via desktop and mobile devices

The new website:

• Provide consistent branding for Mr Jones Dining site through developing a sophisticated design
• Provide a consistent layout and content structure that is appealing for audience
• Give customers all the information they need while in research mode and entice them to order, book or visit when they are ready to purchase
• Provide opportunity for customers to share / recommend / refer / promote via social media
• Make customers aware of the diversity that is on offer
• Encourage customers to sign up for promotions
• Track successful lead conversions from the website to ensure it is continually providing measurable value to the business

Visit site

Thanks to our amazing collaborator, Ross Stanton: Graphic Design