James Deans Architects Website

About This Project

Business needs:

• Visually appealing and aspirational
• Attract better quality clients over quantity
• Showcase technical and creative ability
• Showcase projects in various states of completion
• Effectively communicate capability and processes
• Make clients feel they are dealing with experienced architects
• Communicate information about the business and team
• Capture residential client leads
• Provide validation for education department leads
• Solid Google presence without needing to be at the top
• Provide user and traffic data in the form of Analytics
• Staff can easily make updates to content
• Staff don’t need to do any maintenance or technical updates
• Website always up to date and ready to edit when you log in to update

Target audience needs:

• Showcase of projects is easy to view
• Understand what kind of work James Deans & Associates does and the services they provide
• Be excited and emotionally connect with the work
• Easily contact the business via phone, email or web form
• Learn a bit about the team
• View the website via desktop and mobile devices

The new website:

• A focus on aesthetics and design that is visually appealing for your target audience
• Structuring site information in a logical manner to allow ease of navigation for users
• Showcase completed projects to demonstrate proven ability
• Showcase projects that are yet to be completed, or in design phase, to enable users to view current designs
• Provide information about the technical and creative process to manage client expectations
• Improve the quality of client leads by providing guidance so users understand the best way to engage
• Increase reach by allowing users to share content on social platforms such as Facebook, Instagram, Pinterest
• Increase audience engagement by being mobile responsive

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