Smellies Flowers Website

About This Project

Business needs:

• Facilitate and generate product sales
• Manage and distribute information and resources
• Engage and nurture the existing audience
• Build reputation and strengthen position as an ethical, environmentally sensitive and sustainable local business
• Provide a more consistent experience for the customer
• Provide a positive return on investment within the first 12 months
• Improve customer retention and consumer confidence
• Increase the amount of average website conversions per week
• Present a user friendly website design that better reflects the brand essence
• Create special offers and promotions to boost sales
• Ability to black out delivery days so visitors cannot choose deliveries for that day
• Ability to present different delivery fees on a per suburb basis
• Ability for customers to be automatically added to Mailchimp email marketing system at time of purchase
• Ability for customers to add a personalised message to their order
• Ensure staff can easily update and manage the online storefront daily
• Integrate Social Media to encourage customer engagement
• Streamline processes to allow for better operational efficiencies

Target audience needs:

• Easily find what they are looking for
• Filter choice based on user preference
• Conveniently order and purchase products
• View product information and samples
• Locate relevant resources and pricing
• Stay up to date with seasonal products and changes
• Easily contact the business via email, phone or web form
• Read information about the business
• Accurate pricing including delivery costs by location
• Be intuitive and easy to use
• View the website via desktop and mobile devices

The new website:

• Allow customers to easily search for products by using logical tags and categories
• Allow customers to easily purchase products online by using a secure payment gateway
• Increase sales by promoting current products and services
• Promote engagement by publishing the latest information and advice clearly and accurately
• Ensure the service experience that customers receive in store is repeated online by providing answers to frequently asked questions
• Encourage return visits by promoting and staying up to date with seasonal changes and new products
• Keep content fresh by allowing future product lines to be easily added with minor effort
• Encourage brand loyalty by ensuring the online branding strongly reflects the brand essence
• Attract relevant traffic from Google searches and Social Media
• Ensure the customer understands that Smellies is trustworthy and delivers as promised by providing accurate delivery charges that are easy to understand
• Provide clear business and contact information by structuring site information in a logical manner that makes sense to the customer
• Encourage new customers to become repeat customers by storing purchase history
• Improve trust through social proof by displaying client testimonials and social media activity
• Increase conversions by being mobile responsive

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