Smellies Flowers Website

About This Project

Business needs:
  • Facilitate and generate product sales
  • Manage and distribute information and resources
  • Engage and nurture the existing audience
  • Build reputation and strengthen position as an ethical, environmentally sensitive and sustainable local business
  • Provide a more consistent experience for the customer
  • Provide a positive return on investment within the first 12 months
  • Improve customer retention and consumer confidence
  • Increase the amount of average website conversions per week
  • Present a user friendly website design that better reflects the brand essence
  • Create special offers and promotions to boost sales
  • Ability to black out delivery days so visitors cannot choose deliveries for that day
  • Ability to present different delivery fees on a per suburb basis
  • Ability for customers to be automatically added to Mailchimp email marketing system at time of purchase
  • Ability for customers to add a personalised message to their order
  • Ensure staff can easily update and manage the online storefront daily
  • Integrate Social Media to encourage customer engagement
  • Streamline processes to allow for better operational efficiencies

Target audience needs:
  • Easily find what they are looking for
  • Filter choice based on user preference
  • Conveniently order and purchase products
  • View product information and samples
  • Locate relevant resources and pricing
  • Stay up to date with seasonal products and changes
  • Easily contact the business via email, phone or web form
  • Read information about the business
  • Accurate pricing including delivery costs by location
  • Be intuitive and easy to use
  • View the website via desktop and mobile devices

The new website:
  • Allow customers to easily search for products by using logical tags and categories
  • Allow customers to easily purchase products online by using a secure payment gateway
  • Increase sales by promoting current products and services
  • Promote engagement by publishing the latest information and advice clearly and accurately
  • Ensure the service experience that customers receive in store is repeated online by providing answers to frequently asked questions
  • Encourage return visits by promoting and staying up to date with seasonal changes and new products
  • Keep content fresh by allowing future product lines to be easily added with minor effort
  • Encourage brand loyalty by ensuring the online branding strongly reflects the brand essence
  • Attract relevant traffic from Google searches and Social Media
  • Ensure the customer understands that Smellies is trustworthy and delivers as promised by providing accurate delivery charges that are easy to understand
  • Provide clear business and contact information by structuring site information in a logical manner that makes sense to the customer
  • Encourage new customers to become repeat customers by storing purchase history
  • Improve trust through social proof by displaying client testimonials and social media activity
  • Increase conversions by being mobile responsive


Visit site


Smellies Flowers


Redesign the site to create better user experience whilst retaining the existing branding.

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